CitiZen
CitiZen represents one of the newest projects of the Unirea Hotel in Iași, a bistro that brings Zen to the middle of the city and offers the perfect setting for spending free time.
Categorie: HORECA
Perioada: 2021 – 2022
Vezi Proiectul: Citizen
Naming
CitiZen
From the desire to bring fresh air and inspired by nature and vegetation, which have become leitmotifs in the interior design of the location, we created the name CitiZen.
The name expresses the idea of an urban community and conveys the company’s vision of creating a place that brings together the harmony of nature and the tumult of everyday life.
Visual
Identity
The graphic concept of the logo complements and gives personality to the name, and the choice of a font that denotes elegance and exclusivity was a natural one, based on the positioning and communication strategy of the brand.
Offline
Campaign
The outdoor campaign was carried out through street banners, posted station and unconventional means: the distribution of mandalas, anti-stress balls with the message “Find your zen”, the motto of a CitiZen – “From A to Zen”, “Inhale&Exhale” messages on the stairs to the cafe.
Online
Campaign
The campaign plan of the brand outlined the general concept, starting from the idea of creating a green oasis in the middle of the city, a place that invites you to relax and where you find your zen. Hence the slogan: “Find your zen”, which puts the target audience in the center of attention and helps strengthen the brand name.
The campaign started with a teasing part, by launching the general image and, later, a video filmed in the Botanical Garden, the aim of which was to arouse curiosity and convey the same positive, relaxing and refreshing mood that customers will find more late in the cafe. The video was promoted in Social Media and had over 10,000 views.
