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Corrido - Casa Del Vino

Corrido is the first wine bar and restaurant in Iasi. This tranquil and exotic establishment, with Mediterranean influences, was established with the intention of introducing the city to flavors and aromas it had not previously experienced. The development of the Corrido brand entailed a comprehensive analysis of similar restaurants worldwide, incorporating their successful aspects.

Categorie: HORECA

Servicii: ReBranding, Marketing, Events, Print, Social Media

Perioada: 2021 – 2022

Vezi Proiectul: Corrido

Naming

Corrido

The client’s fondness for Spain drew our focus to a distinctive element of the country’s culture: bullfighting, commonly known as corrida.

The name Corrido, an extension of this ancient spectacle, possesses a simultaneously powerful and soothing sound. The symbolism of this word alludes to the strength and masculinity associated with bullfighting, while also evoking a sense of delicacy through its phonetic resemblance to “querido,” a term that translates as “beloved.”
Corrido, with its inclusion of firm consonants and closed vowels, conveys both strength and vigor, as well as refinement.

Visual

Identity

The central concept behind the logo drew inspiration from two distinct facets of Spanish culture: the robustness of wines portrayed through vibrant colors, and the passion for beef steaks, often associated with sanguine imagery.
This led us to design the letter “O” in a fluid shape, representing a glass of wine. The chromatic palette, focused on the ruby color, eloquently reflects the fiery spirit of the Latin people, their deep-rooted passion for wine, and their affinity for red meat, which is favored by the Spanish.

Corrido

Teasing

The entire brand campaign revolved around the concept of a wine bar and, naturally, Bacchus liqueur. The teasing campaign did not begin by directly promoting the name “Corrido.” Instead, we embarked on this journey under the name “Winederful,” a name that elevates the qualities of wine.
The teasing campaign entailed creating a promotional video that encapsulated the essence of Spanish gastronomy, featuring characterful red wine and succulent beef steaks. Skillfully intertwined within were elements of Spanish passion through tango and the inherent masculinity associated with bullfighting.
The video was presented alongside a captivating narrative that encompassed the distinctive aspects of Spanish culture, showcased on a promotional landing page called Winederful. This landing page eventually transformed into the official website of the Corrido brand.

Corrido

Website

The brand’s website was meticulously crafted to recreate the ambiance of the restaurant and wine bar. We incorporated engaging narratives about the wines and presented the restaurant’s services in an enjoyable and accessible manner, ensuring an easy and enjoyable reading experience for visitors.
In order to recreate the authentic ambiance of a wine bar and restaurant, we employed striking, expansive imagery that effectively captured the essence of the dishes and the inviting dining spaces.

Corrido

Social Media

The brand promotion campaign on social networks was strategically developed around the unique attributes of the restaurant. Through compelling graphic layouts, we emphasized two key elements: the joy of wine and the fervor for international gastronomy.

We prioritized the fusion of these two elements, recognizing that it unites people and elevates the dining experience to new heights.

Corrido

Print

In crafting the dish menus, we adhered to a contemporary and light design approach.

The wine menu was thoughtfully organized into practical segments, categorizing the wines based on either the region within the country (for Romanian wines) or the country of origin (for international selections). This facilitated ease of navigation and provided valuable information to the guests.

We accentuated the wine’s region or country of origin by indicating the corresponding section on the map with a distinctive shade of deep red.

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