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Homico

The Homico brand strives to make a lasting impression on coffee enthusiasts by offering a range of coffee varieties suitable for different moments throughout the day. The creative endeavor was concentrated on crafting a powerful brand image to establish a favorable market position.

Categorie: HORECA

Servicii: ReBranding, Marketing, Events, Print, Social Media

Perioada: 2021 – 2022

Vezi Proiectul: 

Naming

Homico

The Homico brand presented us with the task of finding the most fitting names for their upcoming three coffee varieties to be launched in the market. Through thorough analysis of the competition and the vast aromatic realm of coffee, we chose to center the naming process around the delight of savoring a cup of coffee at various moments throughout the day.

Restart with

Homico

You begin your mornings with the invigorating flavor of coffee, providing you with a fresh start, aptly named “Restart.” Throughout the day, you maintain your positive energy and tackle challenging tasks with the assistance of the “Active” blend. Finally, in the afternoon, you indulge in the aromatic pleasures of an espresso, savoring the comforting ambiance of your “Cozy” home.

Design

Packing

Each coffee variety was distinguished not only by its name but also by an individualized color scheme, further enhancing its unique identity and appeal.

The three colors became integral to the brand’s identity and were utilized in the design of various packaging elements, including coffee capsules, candies, sugar sachets, as well as coffee cups. This cohesive use of colors unified the brand’s visual presentation across different products, reinforcing its distinctiveness and recognition.

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