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Pergola Lux - Four seasons. One Solution

The Pergola Lux concept emerged from the aspiration to redefine elegance in the outdoor design of restaurants and homes in Romania. It took just one step to transform this desire into our primary objective.

Categorie: HORECA

Servicii: ReBranding, Marketing, Events, Print, Social Media

Perioada: 2021 – 2022

Vezi Proiectul:

Pergola Lux

Branding

The logo comprises three essential components: the graphic element (brand symbol), brand name, and tagline. The fusion of these elements encapsulates the core attributes of Pergola Lux, which are inspiration and relaxation for outdoor spaces.

The graphic element portrays, on one hand, the slats of a pergola, while on the other, it can also serve as a metaphorical representation of a fan-shaped pergola. The central idea behind the symbol is to emphasize the practicality and benefits of pergolas, providing a refreshing, relaxing, and sophisticated experience in outdoor spaces.

Pergola Lux

Voice

Communication should be warm and friendly, aimed at establishing a genuine connection between the brand and its consumers.

Building upon the core functionality of pergolas, the tagline delivers a memorable description that effectively and clearly conveys the brand message. Irrespective of the season, there exists a singular solution for heightened comfort and safeguarding outdoor spaces.

Custom

Materials

The custom materials produced maintain consistency with the brand’s visual identity. We have delivered a comprehensive package to fulfill all visual requirements, ensuring a cohesive representation that fully embodies the brand’s concept.

Pergola Lux

Signage

The brand signage adheres to a minimalist approach, employing the color palette of the brand’s identity. With clear and bold contrasts, information is presented in a pleasant yet effective manner, achieving a harmonious balance between visual appeal and readability.

Pergola Lux

Social Media

The approach on social media revolved around maintaining a professional tone that reflects the company’s seriousness, avoiding playful language and ensuring accessibility to a wide range of audiences.

The messages convey the distinctive sensory experience provided by pergolas. The lush aesthetic adds an elegant touch to any outdoor space, creating a captivating ambiance.

Pergola Lux

Web

The design process commenced with a thorough analysis of the objectives, aiming to craft a distinctive digital experience. Our designers successfully developed a modern aesthetic that harmonizes with the client’s brand and captivates the attention of the intended target audience.

Our team brought the web design to life by employing the latest programming practices, guaranteeing a fast, secure, and responsive website across all devices.

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