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La Castel

The story of La Castel restaurant and hotel began in 2011, becoming a cherished symbol of the city as it sits atop one of the seven hills. With its elegant design and exceptional 4-star amenities, La Castel offers a distinct experience on the plains of Iasi.

Categorie: HORECA

Servicii: ReBranding, Marketing, Events, Print, Social Media

Perioada: 

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La Castel

The “La Castel” restaurant and hotel was established in 2011 and has become a symbol of Iași, being located on one of the seven hills. It is a location with a refined design, which provides 6 elegant event rooms (private and corporate) and a conference center. The restaurant has an international flair, and the team consists of chefs who have won medals at national and international gastronomic competitions.

Objectives

La Castel

Strategy

Duration: April 2021, two weeks.

Online ads locations: Iași and the metropolitan area

Age: 18 – 40 years

Gender: women & Barbie

PPC

Campaigns

Happy Media was based on the realization and implementation of a strategy of Paid Social Media Marketing, but also of Google Ads.

Campaign mechanism: 1 + 1 free.

With any burger ordered via delivery, one free.

• layouts and posts, distributed in social media

La Castel

Result