Trattoria by MRS Residence restaurant was established with the aim of blending a passion for cooking and culinary flavors in a distinctive setting, allowing customers to escape the routine of everyday life. The restaurant offers a relaxing atmosphere, delectable dishes, and stunning presentation, making it a perfect destination for a memorable dining experience.
Categorie: HORECA
Perioada:
Vezi Proiectul
Trattoria by MRS Residence is a recently opened Italian restaurant in Ploiești. Situated in an elegant setting, it offers a refined dining experience with a menu showcasing fine Italian cuisine.
The restaurant’s charming decor creates a sense of community and warmth. Trattoria by MRS Residence also provides a venue for hosting private and corporate events, adding a touch of sophistication to any occasion.
The Happy Media team established specific goals, including reach, engagement, and traffic, and utilized audience optimization techniques to enhance the relevance of the advertisements.
The campaign “Taste and Travel in Italy” encapsulates the theme of the culinary journey, where enthusiasts of Italian cuisine embark on a gastronomic adventure through the authentic flavors of Italy. Each weekend, a different culinary region is highlighted, offering unique specialties and diverse tastes for participants to savor.
Strategically thought out, this provided diversity to the menu and piqued the curiosity of customers to know “what’s new this weekend at Trattoria?”
Later, for each order placed, they received one sticker, regardless of the value of the products, and once collected they were rewarded with prizes according to their number: for 3 stickers – a dessert of your choice FREE, for 6 stickers – a bottle of wine, for 9 stickers – 10% discount on the first order, and the biggest prize: 10 stickers – dinner for two people worth 150 lei.
For 3 months, the campaign ran on Facebook, Instagram, Google and Youtube.
The campaign started with a large audience, within the radius of the city of Ploiești, with the objective of familiarizing them with the mechanism of the campaign.
Subsequently, they were designed:
